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Photo credit goes to the digital artist: "africa"

I don’t know if I’m mistaken, but I see OWLS everywhere I go, including the internet. Is there an OWLmania or something? Everything is owl-inspired. The fashion industry started  years ago to work with animal prints on clothes and I guess it was a success. I’m not talking about out-of-fashion leopard and zebra designs… I’m talking about the last 6 months, during which I’ve realized that OWLS have become very trendy.

So last week I got a pair of owl earrings and I really like them!

Owls were a huge trend in the 1970s, and some people have the theory that the Marc Jacobs Fall collection is the reason that owl motifs have re-appeared. Since then, they have been popping up everywhere. I bought my first shirt with 4 owls wearing glasses sitting on a tree at H&M eight months ago and I really like it… makes me look kinda intellectual. And in one of LA’s leading home decor shops I found a wide range of owl items. An owl as a home accessory? Why not?

I use Hootsuite to organize my social media tools and schedule my tweets and facebook posts – and they have an Owl as their mascot/logo. They recognized the upcoming trend :)

Owls are known as very wise and smart animals, but I don’t actually know why they have this reputation. I have never seen an owl doing anything smart, besides sitting on a branch and observing their food. To me, an owl looks like an aged, bored and angry woman with a bewitching stare. Cute, also a little evil… but what makes them so amazing?

Let’s see what Wikipedia says, then check in on some of the owl designs and prints I have seen in the past few weeks.

Wikipedia: Owls have large forward-facing eyes and ear-holes; a hawk-like beak; a flat face; and usually a conspicuous circle of feathers, a facial disc, around each eye. The feathers making up this disc can be adjusted in order to sharply focus sounds that come from varying distances onto the owls’ asymmetrically placed ear cavities.  Owls can rotate their heads and necks as much as 270 degrees in either direction. As owls are farsighted, they are unable to see clearly anything within a few centimeters of their eyes. Caught prey can be felt by owls with the use of filoplumes — like feathers on the beak and feet that act as “feelers”. Their far vision, particularly in low light, is exceptionally good.

Clockwise from top left: White Owl Book Ends by Z-Gallerie, Girls T-Shirt by Forever21.com, Hootsuite.com Logo Owl, My new Owl Earrings, Owl bag by Mary Frances at shoes-handbags.hsn.com, Children’s Vinyl Wall Nursery with Owls at Etsy.com and the Owl Plush for Kids at Pottery Barn for Kids.

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2 Responses to Owls Everywhere – What’s Happening?

  1. Michiko says:

    Owl in Japanese “Fukurou” and same pronunciation “Fukurou” mean “No trouble” “No suffering” so people has Owl’s ornamen, key holders etc at Home/shops for good luck item :)

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