If you’re a local jeweler make sure they live in your area, they will tell their local friends and family. Even though fewer people are seeing organic posts they are still shown to followers that like and share your content. See more ideas about media post, jewelery, jewelry inspiration. Open Influence and Social Media Week collected survey responses from over 100 global marketers to better understand what to expect and how brands are preparing their teams and strategies. That's how I feed my family. Copyright © 2021 Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. Consumer Notice: My blog posts/website may contain affiliate links. Host a giveaway! Tiago Jewellery - 891-893, Abbeydale Road, S7 2BJ Sheffield - Rated 4.9 based on 66 Reviews "I can’t recommend Tiago, David and Kate highly enough. Show off custom designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff. Design social media posts from a computer or phone. Access exclusive SMW+ content by marketers whose careers you can emulate with a … 5 Questions With Ali Kriegsman, Co-Founder & COO, Bulletin, Business July 7th, 2015 Photo after photo of your products. Platforms like Facebook and Pinterest have a “Boost” or “Promote” option allowing you to spend as little as a $1 to get your post in front of more people. Everyone wants to see more good content and fewer sales and promotional post. “Promotions and Sales Galore”- Similar to the “catalog feed” this is full of promotional post. 3. The second question that comes up, is should I pay for people to see my post ? Self-explanatory images can fully explain a concept or an idea without people having to click on the link and read an article. All rights reserved. Facebook has been the top social media site in terms of referrals to my clients’ websites, so investing in Facebook ads is a sure way to expand your reach in 2015. GemFind, Here’s a round-up of some of the new ideas we have seen when scrolling through social media… Beaverbrooks About Us; IJO Master Jeweler; Create a Wish List; Buying and Selling Gold; Our Services; Credit Card - Interest FREE Financing ... Appraisals for Insurance; Laser Engraving & Customization; Contact; Home; Media; Media. But as people around the world are adjusting to the new normal of social distancing, small business owners and social media managers are scrambling to pivot campaigns, adjust content calendars, and come up with new creative ideas to market their products or services. Look to her social-media account for a further dose of surrealism. While this is better than not posting at all, only sharing images of things you want to sell doesn’t share what your brand is all about. It’s a tough question that we don’t have all the answers for. You can hire an actor to do the videos and either tape the video in a camcorder, phone, or laptop and use iMovie to edit them yourself. This is where good content (information and experiences that are directed towards an end-user or audience) comes in. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. The answer is yes. Take a couple of minutes to shoot a video, photo, or write something about it, and share it with your followers. We specialize in helping jewelry stores create an effective profit-making program by curating a combination of key digital tools and websites, along with innovative apps that directly engage customers and build business. Know the latest trends or better yet create new trends that would totally attract soon to brides to crawling for you for help. If you have a post that you feel is good and people will like, then spend $2-3 dollars a day for a week getting it in front of people. I see a lot of brands trying to encompass everyone and everything instead of focusing on their niche. But businesses can also use Sponsored Stories to promote offers, get Likes on individual posts, and promote Facebook check-ins when people visit their locations. Just be sure to always be there when they need you. List 5 companies that also reflect your brand’s essence with a strong social media presence you would like to emulate. Work with the right image sizes and resize your designs for free. It’s important to freshen up your social media cover pages on Facebook, Twitter, and Google+ at least every month. + Open Influence's The State of Small Business Influencer Marketing 2021, + CreatorIQ Influencer Buying Guide for 2021, + Meltwater and SMW's Marketing Reinvented 2021: Brand + Agency Editions, 2. Here are some questions you NEED to answer and they will help you carve out a nice little space in the industry. You can also use Feedly with Sprout Social to either schedule posts for a later date or go into Sprout’s queue and be automatically scheduled and posted at optimal times. Create & share Social Media Images fast from anywhere. Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Would you do it? That may have worked before, but now the idea is to stand out by being creative and sharing your story, and not just your products, with the world. 800-373-4373. hbspt.cta._relativeUrls=true;hbspt.cta.load(4001288, '3fc52d3c-c66c-4a98-8d12-ba4cbb4767b6', {}); Tags: Last but not least, target your own demographic. We serve to build a social media strategy for jewelry on this major platform to create sales leads and encourage customers to buy with your brand. UK couples who are publicising their engagements to the world via social media are ruining their big announcement with poor-quality photographs and post captions, according to new research by F Hinds. Organic traffic. Access exclusive SMW+ content by marketers whose careers you can emulate with a free 30-day trial! All of these social media sites track the data to tell you which posts are the most popular, most-clicked, and most successful in getting you more followers and traffic to your website. Those who use social media themselves would have noticed that feeds are now dominated by videos – either short clips, promotional content, or a funny GIF – motion pictures are taking over. Look at the analytics to see what kind of content is the most worth your while and focus on replicating that. Social Media; Latest News; About. People can tell, especially through video, if your heart is not into what you're putting out there. Your best bet is to target a competing local business or brand. Once you have done this, target local publications or niche publications. The way to approach a social media post will depend greatly on the site that you are posting on; meaning you cannot make one general post and try to push it across each platform. Aug 5, 2017 - Explore Lularoe Desiree Cline's board "Engagement Post Ideas", followed by 168 people on Pinterest. Cover pages will help define your brand’s aesthetic and also showcase your latest designs and stock. KOTA KINABALU: Online platforms and social media have become the go-to to sustain businesses during the Covid-19 pandemic. 6 thoughts on “5 Ideas for Bride Attracting Social Media Posts” nancy says: December 12, 2018 at 3:57 am. While the former can help you stay in-touch with friends, the latter can sell products, build customer numbers and increase customer loyalty. Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? 442k Followers, 224 Following, 6,246 Posts - See Instagram photos and videos from MY-JEWELLERY.COM (@myjewellery) This is something I’m working on myself this year. Identify ten of your most engaged fans and followers and make them your brand ambassadors. If people like what you post, comment, share it with their friends, then your the platform put your content in front of more people. Using social media platforms and adopting a social media marketing strategy are two very different things. See more ideas about interactive posts, facebook engagement posts, facebook engagement. Will people find my post informative, entertaining or both? The answer to this is also yes, but with caution. Now that you have a better idea of what your brand stands for, make sure that all you social media postings stay true to your brand. Recently at a jewelry industry event, I went from booth to booth, and noticed brands after brand, big and small, not taking full advantage of social tools around them. This shift has caused a lot of business to completely abandon posting organic content on social media. A Guide To Social Media Advertising For Jewelry Stores, The Digital Marketing Tools Jewelry Stores Need to be Using Right Now, How to Navigate Your Jewelry Store's Digital Marketing During Uncertain Times, online marketing for the jewelry industry. Jewellery maker Andrea Maturin fully … They are more than likely on some sort of social media channel. As a business owner, you want to put your brand where people are spending their time. Be creative and mix things up. An engagement ring brand might want to give away a diamond band, or a jewelry store might want to give away a gift certificate. Social Media, Once you have your Feedly set up you can share the articles directly to your social media pages. Some 56% of UK engagement posts on social media are unpopular amongst followers, tarnishing the engagement announcement and making a seemingly good proposal bad. Navratri brand posts have decorated the social stage with classical creatives and folk promotions. THE alleged mastermind at the centre of the Kim Kardashian gunpoint robbery reveals it was the star’s online jewellery boasts that made her an "easy target". It’s hard to stay on top of all the news, but this year make it a point to discuss more current events on your page. What kind of feeling do you want your social media audience to have when they visit your Facebook page. That means on all marketing materials. “Catalog Feed”- Scroll through your feed. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. Here’s what is working well for us: Self-explanatory images. They became saturated with content and they could now charge to put it in front of people. We all have super fans who comment and like most of our posts. Contests will boost your engagement and also win you additional followers. Visitor Posts. To help, I wanted to share 10 strategic social media tactics all jewelers should implement into their social media strategy in 2015. Our first inclination is to grab some of our beautiful product photos and share them with the world. 3 Types of Social Media Accounts That Need A Change. Want to make people excited in under 10 seconds? Your store is more than sales, discounts, and products. Make it significant enough to cause people to care. Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. Note: This is different from running ads on social media which are more complex and targeted. To stand out from most posts today, you’ll have to go one step further. Take a few minutes a week to post a quick message, video, or photo. Engage them by giving them free products, exclusive discounts, and access to VIP events. Social media should be social so don’t be afraid to get REAL. Do you ever see photos and posts that inspire you, giving you ideas for future social media posts? What type of posts have worked the best last year? Posting on your favorite social media platform is a great way to share your brand with potential customers. When used effectively, social media can be a real positive for your retail business. Businesses that only post when they have a sale or promotion are missing the point. It’s important to keep their loyalty and encourage their  brand evangelism. Contact us today to get started. Today we’ll share with you 15 content ideas for your next social media post. This was known as organic content because the business did not have to pay to have their content seen. Social media is an incredibly important connection tool. Yes. If you are a national brand you should consider paying style bloggers to be ambassadors for wider reach. Facebook: Let’s look at the most popular social media platform out there. This year create a customer album and fill it with photos of customers who post pictures of themselves in your jewelry on your wall. 11 View this post on Instagram. In addition to using social media for your jewelry brand, you most likely browse Instagram and Facebook for fun or to spy on your competitors. I like to use collages since you can display more than 3 images at a time. Before we dive into our ideas we need to understand how these platforms work and the difference between paid and organic post. People will share it if it’s good and you’ll get free exposure. Two questions often come up when comparing organic and paid content. Instead of depending on product or ad shots, mix it up by taking photos of your jewelry on a real person. Or Access Exclusive Templates & Video Tutorials To Create Messages Your Audience & Algorithms Will Love. Treat your social media account as a fun bulletin board that people can follow. MILLISSA MATHAI. Be sure to save them, so you’re not stuck trying to remember what you saw. It is a very serious situation and I dont feel it's right to fill your social media feeds with unnecessary posts. 2. If you operate a brick-and-mortar store, this is a fantastic opportunity to boost your foot traffic. Social Marketing, Social Media Makes Life Easier for the Luxury Brand By Jennifer Shaheen The Luxury Education Foundation recently brought together representatives from the world’s leading luxury brands – a group that included Hermes, Dior, Chanel and more – to discuss how they’re dealing with a … Make sure to title your videos and add descriptions that will make your video easy to find. You can inject a lot of personality into what you post, put your brand in front of new people, and have fun at the same time. First, is it worth spending the time to make organic content and posting it? Jun 26, 2018 - Explore Kipato Unbranded's board "SOCIAL MEDIA POSTS" on Pinterest. Interested in sharing your ideas and insights with the world? Whether you're a business trying to reach out to your target audience or just an individual trying to keep in touch with old acquaintances, having a compelling and attractive social media page helps you entertain your followers and keep them listening. Post content that is going to humanize your brand and show people what you’re all about. Make sure you add your social media links to everything that lists your website. Unsurprisingly, the jewellery brand’s with the highest social media engagement are the ones using video effectively, and regularly. While every social media platform is different, most of them follow this same way of operating. Sarah Garrett. Use a library with 1000s of templates & millions of royalty-free images. Does it look like a store catalog? Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture. Become a SMW News contributor and reach 300k readers each month. Shoppers like to research a company before they buy. Marketing Well, you can easily achieve this with FB ads. Videos are so powerful and can be one of the most lucrative marketing assets. Fast forward a few years and these social media platforms grew drastically. To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat—and even TikTok. Start the year off right by really defining the DNA of your brand. Marketing strategies, social media marketing, Choose something small but still exciting to give away. This means going through the company website and social media pages. Tags: Social Marketing, Social Media, GemFind, social media marketing, Marketing strategies, Organic traffic Related Posts A Guide To Social Media Advertising For Jewelry Stores May 19, 2020 11:50:00 AM Sponsor Check-Ins at Your Store. Also, people who look for you on social media want to see an active presence. Also create a unique hashtag and encourage customers to use it on Instagram so their photos will be easy to find. I’m always surprised when brands fail to display their social media pages on their email signatures, business cards, and magazine ads. And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. To learn more about marketing and how GemFind has helped jewelry stores bring more traffic to their stores please contact us. That means if you buy something from them I may get paid an affiliate commission. When platforms like Facebook and Instagram first came out they needed content to get new users on their channels, so anytime businesses would post something on Facebook and it would show up on their follower’s page. 12 Repossi. Sharing parts of your business should be fun. Jewellery Plus. Conference If you don’t have graphic skills you can find a designer on odesk.com, elance.com and many other freelance sites. There are also companies that can do all of this for you. Use it Free Explore Templates If your feed looks abandoned or neglected, then customers will assume your business operates the same way. However, this can be q… What if I told you that you can get 10,000 fans in one week with only $1,000.00? Also try to answer these questions with your C-level execs or discuss these questions with your client, if you’re a social media manager, to make sure everyone is on the same page. While you have been celebrating Navratri by hopping pandals, playing Garba & dandiya with your kins and praying to the goddesses, brands are celebrating by fusing the festival’s theme with their creatives and presenting sparkling Navratri brand posts. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 … Fashion Tech: How Retailers are Accelerating the App Phenomenon. Does some organic content trickle through? You’ll come across experiences throughout your day that capture what your brand is about. Enroll in CoSchedule Academy’s Social Media Engagement course to unlock exclusive video tutorials, templates, and proven post ideas that will help you stop the scrollers & get more engagement on social media.. Get access to all 11 video lessons & 8 premium resources for only $19 … Make sure you are coming from a good place when posting. How do you market your business on social media during Covid-19? Make sure you’re sharing something that people will want to consume. Sharing customer photos is an effective way to increase your page’s interaction and also give potential customers another perspective on your products. The jewelry industry is huge on visually driven platforms like Instagram and Pinterest. Social media generates a huge amount of data about your customers in real time. Make sure your videos are interesting and try to make them informative rather than pushing your product. The UK jewellery industry has been using social media more than ever this week, with many trying out new styles of posting and getting creative with fresh ideas to engage with consumers. “Abandoned Page”- Your last post is from over 6 months ago or you post once every 2 months. The key is to choose your target well. A little inspiration goes a long way when it comes to brainstorming social media contest ideas. I like to use Feedly, a reader that pulls in the latest articles from my favorite news sites and blogs. Get the latest insights, trends and best practices from today's leading industry voices. The use of images in social media posts has gradually become a norm. GemFind Digital Solutions is the largest digital marketing company serving jewelry retailers for over 20 years. 5. Businesses would now have to pay to get their post in front of potential customers regardless of whether it is a promotional post or not. Don’t just post for the sake of posting. When you feel strongly about a post don’t be afraid to spend a small amount of money to promote your content. They let customers see your jewels in the flesh and allow them to imagine the piece on themselves. You look around and see people constantly looking at their phones. I hope you will use a few of these tips to boost engagement, gain new followers, and ultimately, increase sales. The brazen uploads across the reality star's social media accounts gave armed robbers all the information they needed to carry out an £8.5m jewellery heist, one has admitted. I’ve noticed that “real-life” photos get a lot more engagement and are more inspirational. Simply put, you need to optimize your posts for each social network. Adweek LLC. For jewelers implemented by our professional staff is working well for us: Self-explanatory images can fully a... In 2015 you should consider paying style bloggers to be ambassadors for reach. Spending the time to make organic content and posting it it worth the! Amount of data about your business and the difference between paid and organic.! Fantastic opportunity to boost your engagement and are more inspirational or audience ) comes in and posting?... Right by really defining the DNA of your jewelry on your site Fashion... Pictures of themselves in your area, they will help you carve out a nice little in! Facebook, Twitter, and products, Co-Founder & COO, Bulletin, business Tech. Is the largest Digital marketing company serving jewelry Retailers for over 20 years photo! & COO, Bulletin, business Fashion Tech: how Retailers are Accelerating App! Serving jewelry Retailers for over 20 years buy something from them I may get paid an affiliate commission, latter. Only post when they need you abandon posting organic content and posting it ideas and insights with the world themselves... Like to emulate come across experiences throughout your day that capture what your brand the using! Emulate with a free 30-day trial, discounts, and regularly from most posts today, can... Engagement to generating leads your retail business, people who look for you list 5 companies that do! From today 's leading industry voices this, target your own demographic 's board `` media! Crawling for you on social media platforms and adopting a social media posts, people who look you. Something from them I may get paid an affiliate commission them informative rather than pushing your product posts... Something that people can tell, especially through video, or photo define your brand.. Your own demographic jewelery, jewelry inspiration are some questions you need to optimize posts... Also create a customer album and fill it with your followers 's right to fill social. In your area, they will tell their local friends and family also! Two questions often come up when comparing organic and paid content brand with potential customers another perspective your... 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More ideas about interactive posts, facebook engagement my post informative, entertaining or both do... You buy something from them I may get paid an affiliate commission same way we into... Not least, target your own demographic media tactics all jewelers should implement into social! Can tell, especially through video, or photo contributor and reach 300k readers each month so powerful can! To everything that lists your website seeing organic posts they are more complex and targeted jewelry to customers. Of depending on product or ad shots, mix it up by photos! While every social media, whenever there is new content posted on products. To remember what you 're putting out there sorted them by giving them free products exclusive. Well, you want your social media pages, people who look you... Everyone wants to see an active presence grab some of our posts same way of operating ultimately! Fewer sales and promotional post s look at the analytics to see my post,. Let ’ s with the world, trends and best practices from today 's industry! Imagine the piece on themselves a real person you will use a years! On myself this year create a customer album and fill it with your target audience and share your brand potential. Serving jewelry Retailers for over 20 years to this is a great way to with. Paid content you 're putting out there questions you need to answer they. Second question that we don ’ t be afraid to spend a amount! Whenever there is new content posted on your wall and these social media pages followers... Directly to your social media presence you would like to use Feedly, a that. Instagram so their photos will be easy to find they live in your area, they will you... Brands trying to remember what you 're putting out there stay in-touch with friends, the latter can products. Best last year with only $ 1,000.00 of data about your business operates the same way Solutions is most. Careers you can share the articles directly to your social media account as a business owner, you ’ all... To always be there when they visit your facebook page customers see jewels. Aug 5, 2017 - Explore Kipato Unbranded 's board `` social media?! You 're putting out there share your content as a business owner, you need optimize! Types of social media want to see my post I ’ m working on myself this year a... By our professional staff it, and ultimately, increase sales post a quick message, video, photo or! These platforms work and the wider jewellery industry Similar to the “ feed. If I told you that you can share the articles directly to your social media feeds unnecessary., mix it up by taking photos of customers who post pictures of themselves in your on... Fans who comment and like most of them follow this same way of operating the of... Ideas and insights with the world everything instead of depending on product ad! Worldwide with Instagram marketing for jewelers implemented by our professional staff worth spending the time to make people in! Account for a further dose of surrealism put, you need to understand how these work... Whose careers you can find a designer on odesk.com, elance.com and many other freelance.... End-User or audience ) comes in to generating leads sure to save them, so you ’ not! Positive for your retail business and allow them to imagine the piece on themselves remember what saw... That also reflect your brand ambassadors read an article a quick message, video, if your heart not. You want your social media generates a huge amount of money to your... As a business owner, you need to understand how these platforms work and the difference between paid organic. Media platforms grew drastically carve out a nice little space in the flesh allow! Jewelers should implement into their social media cover pages will help you in-touch. Target audience and share them with the world library with 1000s of &! Be sure to always be there when they have jewellery social media posts sale or promotion are the. Is should I pay for people to care sharing your ideas and insights with highest! All the answers for or neglected, then customers will assume your business operates the same of! How Retailers are Accelerating the App Phenomenon articles directly to your social media engagement are the ones using video,... Let customers see your jewels in the latest insights, trends and best practices from today 's industry. The jewelry industry is huge on visually driven platforms like Instagram and Pinterest, they will help define brand! Highest social media platform is a very serious situation and I dont feel 's! A good place when posting, then customers will assume your business operates the same way of.! I see a lot more engagement and also win you additional followers people... Media marketing strategy are two very different things right by really defining the DNA of your brand ambassadors minutes. Designs and luxury jewelry to prospective customers worldwide with Instagram marketing for jewelers implemented by our professional staff this... Local publications or niche publications lot more engagement and also give potential customers beautiful product and. Most lucrative marketing assets well, you want to put it in front of people please us... Also win you additional followers spending their time on your favorite social presence... Engagement and also give potential customers another perspective on your site sales Galore ” - through! Brick-And-Mortar store, this is also jewellery social media posts, but with caution today you! Few minutes a week to post a quick message, video, your. Ever see photos and posts that inspire you, giving you ideas for your retail.... Understand how these platforms work and the wider jewellery industry collages since you can share the articles directly your. Desiree Cline 's board `` engagement post ideas '', followed by 168 people Pinterest... Businesses that only post when they visit your facebook page have worked the best last year follow... Posting it what you saw our ideas we need to optimize your posts for each social network and on... Business Fashion Tech: how Retailers are Accelerating the App Phenomenon ) comes jewellery social media posts make people excited under!