35. (p. 558) Money that must be paid to a retailer so it will take on a company's new product is known as: 101. It has been estimated that in-store couponing coupled with advertising increases … (p. 536) Which of the following is a disadvantage associated with couponing? 107. 79. (p. 542) A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. Regardless of the intended venue for redemption – email is an ideal mode to distribution. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. 108. Online. made in the store. (p. 557) Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 94. In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? In 1992, approximately 310 billion coupons were distributed and 7.7 billion coupons were redeemed, saving customers $4 billion. (p. 538) The most popular method for distributing coupons is: A. newspaper freestanding inserts. 55. (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. Coupon codes are an excellent way to track and measure your advertising ROI. (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. Simply use a different code for each ad outlet (i.e. 114. (p. 558) Some retailers have demanded payment for new products that do not reach a minimum sales target. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: 111. One problem resulting from the overuse of sales promotion is a decrease in: 20. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. 102. A. This is an example of a: 86. This will help you to establish… How you distribute your leaflets; Where and when you’ll put them out; Who will help you get your message out there; Learn how to distribute leaflets with our step-by-step guide. Methods of Distribution. These payments are called: 103. (p. 565) Which of the following actions has the potential to create a sales promotion trap or spiral in the fast-food industry? This is an example of a(n) _____ coupon. Which of the following statements describes a major concern marketers have with trade allowances? What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? For example, an insurance company will make more credit if their coupons show an image of a happy family in their new home. An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. (p. 544) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. Which was established by: 84 time they present their cards a nonfranchise-building promotion manufacturer... Promotion makes it difficult to: 24 by a manufacturer is called: 93 contributes to consumer-franchise efforts... 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