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Articles Cool and Fun Stuff Get informed and educated

Commercials with animals make a greater impact: True or False?

Print Ad of RSPCA with a message

Do you remember the groundbreaking 1960s commercial featuring Mr. Ed, one of the earliest spokesanimals? It isn’t news that advertising agencies and big brand names use animals in their advertisement campaigns and commercials to attract new customers and fans (in print, online and tv); ads with animals seem that much more entertaining. It’s about getting our attention – and they get our attention. I hate being interrupted by ads, but if an animal’s involved I do pay attention – but to the animal, not so much to the product:)

The presence of a dog or cat increases an ultimately positive attitude toward the ad, studies show. I don’t know about you, but what makes me smile or think is what I remember or even talk about. It’s the creativity in the ads that captures the attention of an audience. There must be innovation, creativity involved; something that makes you laugh, remark or make you look twice.

Sometimes these ads are just a strategy used by some companies to promote their products, while at other times are meant to leave the audience awestruck. If we love the dog, cat, horse or rabbit – we love the ad. It’s that simple.

I want to talk about the impact of animals in advertisements and TV commercials. This is not an article about animal abuse, cruel and dangerous practices in the entertainment industry. That’s a different topic and we’re aware of it. I listed some links at the bottom of this article if you want to learn more about this.

Super Bowl Commercial 2012

I just want to mention the Sketcher’s Super Bowl ad with the French Bulldog 2 weeks ago, you know what I mean. Every dog owner was talking about the commercial next day and how cute the dog was. Madonna was not the subject of the dog park conversations.  No, the running Bulldog was the star. People liked the funny attitude of the Bulldog, they didn’t mention the running Grey Hounds:(. We don’t expect a Super Bowl commercial to be educational, right? Do you remember the look of the shoes or the dog?

This morning I saw the Subaru Dog-approved Off-Roader car commercial again, part of a complete series of commercials with dogs. And I have to admit, the  30-second ads are fun to watch. The advertisement agency, dog trainers and the dog casting agency did a good job. Do you remember the look or the model type of the car, or what the dogs did in the clip? Subaru wanted to bring their SUV’s to consumers’ attention in a fun way, trying to prove how much they love animals and understand their needs.

I would not buy a Subaru, but I liked the ad. I’m not sure if companies really stimulate consumers or animate them to buy the product. It’s fun to watch, but are they really increasing sales?

Subaru's smart Super-Dogs

Animals are seen in almost every kind of ad or commercial. They usually use animals, most of which can be described as beautiful or elegant or sleek or strong or fast or loyal or affectionate or smart or competitive. Some say that as the economy goes down, number of animals in commercials goes up. I would say they have been always up.

I found a very interesting article from 2010 which says “Viewers pay less attention to creative television advertisements” on Science Daily’s website: “Results showed that viewers paid less attention to likeable, creative adverts, and more attention to factual information-giving adverts, even when they didn’t like them. But in a relaxed situation like TV watching, attention tends to be used mainly as a defense mechanism. If an ad bombards us with new information, our natural response is to pay attention so we can counter-argue what it is telling us. On the other hand, if we feel we like and enjoy an ad, we tend to be more trustful of it and therefore we don’t feel we need to pay too much attention to it”. 

Do you think a printed ad with a message makes a greater impact than a fun TV ad? Would you agree with the results of this research?

Print ad:

Pedigree Treat Ad: Because dogs don't always have it easy

Sketcher’s ad:


Subaru’s ad:

Recommended Links: 

Best of: Animals used in ads (Pictures)

Animals in Print Ads (Pictures)

Scientific research article

Controversy about the super bowl ad

Categories
Articles Cool and Fun Stuff Get informed and educated

'Sit' is the most well-known – Dog training statistics [Infographic]

A well behaved dog is by far a happier dog! Why? Because a trained dog requires fewer restrictions. Do you agree? Check the Infographic and let us know what you think?

Dog Training Information
Dog Training graphic created by Matt Beswick for Pet365 – a UK supplier of dog beds, collars and coats.

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Articles Cool and Fun Stuff Pet Care

Pet Names: The Top Ten

Need a name for your puppy, kitten or your new dog or cat? Have you just adopted a dog you love… without being a huge fan of its actual name? Yes, we can change their names without any problems, but which name should you take?

I hear lots of funny names for dogs and cats every day. Some people go with the trend or pick a “brand” name like Lady Gaga or Coco Chanel. I’ve heard names from Mr. Winston Churchill to Nostradamus, Daddy, Thriller, Pepper, Orienta, Jackson and so on.

My dogs’ names are Samson (RIP), Tika (RIP), Lilly, Red and Police (RIP); my cat’s name was Osman. I changed Lilly’s name from Bruni to Lilly, because she is a silly French Bulldog — and silly goes with Lilly. Samson was a puppy when I got him; I knew he was going to be a strong big dog and I really liked the name “Samson,” so I went with it. Police was our guard dog in Turkey, a Caucasian Ovcharka mountain dog, and we thought Police was just the right name for him. Tika was a rescued mutt, a street dog from Greece with a name we liked, so we kept it. Red is our latest addition to the family. I wanted to change his name, but kinda got used to Red and I always call him Teddy — he is the cuddliest dog I have ever had.

[From Rufino: This might sound eccentric, but I just always wanted a dog named “Ringo”... and when I found my little black-and-tan Corgi/Pug/Dachshund/Beagle mutt (the shelter had named him “Oreo”) I knew then and there: that’s Ringo! That’s my little “star”! Okay well, thanks for listening, ‘bye]

The list of names is endless, but which are the top ten names in America? We also put together a list of German dog and cat names, as well as the most used celebrity dog names in England (just for fun; after all, we’re an international crowd).

Most popular in America:

Male dogs 1. Max 2. Buddy 3. Rocky 4. Bailey 5. Jake 6. Charlie 7. Jack 8. Toby 9. Cody 10. Buster

Female dogs 1. Bella 2. Molly 3. Lucy 4. Maggie 5. Daisy 6. Sophie 7. Sadie 8. Chloe 9. Bailey 10. Lola

Male Cats 1. Tigger 2. Tiger 3. Max 4. Smokey 5. Sam 6. Kitty 7. Sassy 8. Shadow 9. Simba 10. Patch

Female Cats 1. Kitty 2. Sassy 3. Shadow 4. Patch 5. Lucky 6. Misty 7. Sammy 8. Princess 9. Oreo 10. Samantha

If you don’t agree, tell us why, or what you think!

Most popular in Germany:

Male and Female dog names: 1. Sammy 2. Jack 3. Oscar 4. Emma 5. Sam 6. Bruno 7. Max 8. Anton 9. Buddy 10. Finn

Male and Female cat names: 1. Benny 2. Kyoko 3. Luna 4. Fleur 5. Estelle 6. Gregi 7. Grisi 8. Jay Jay 9. Fabienne 10. Tamis

Celebrity dog names – most favorite in England: 1. Tyson (Mike) 2. Harry (Potter or Prince) 3. Ozzy (Osbourne) 4. Robbie (Williams) 5. Rooney (Wayne) 6. Beckham (David) 7. Paris (Hilton) 8. Elvis (Presley) 9. Jessie (Wallace) 10. Britney (Spears)

Which ones do you like the most? Or if you think our list is incomplete and want to add another name, let us know.

Tell us why you picked your pet’s name – we’d love to hear about it!

Categories
Books and Movies Cool and Fun Stuff Lilly Recommends Product Reviews

The Adventures of Tintin – Movie Review

When I first heard about TINTIN, I thought the guy I was talking to mispronounced it and wanted to say “Rin Tin Tin.” I corrected him twice and he said, “NO, I mean Tintin“. I had no clue who Tintin was until I saw a giant Billboard in Studio City – Ahhhh! It’s Tim and Strupi (as I know the characters in the German version). Sure, I know Tim and Strupi, I mean Tintin. I didn’t pay much attention to the movie ads (but recognized the cute dog:) until I got my free tickets (a perk!) from Klout. PackPeople shares its influence about dogs on Klout and we got a nice gift box. I decided to watch it with my friend and PackPeople partner Rufino, and invited Peter and David as well to our 3D adventure event last week.

In a nutshell: Intrepid, young, curious reporter Tintin (Jamie Bell, from Billy Elliot) and his cute loyal companion dog Snowy (a white Fox Terrier) discover a model ship of the Unicorn, which carries valuable secrets. Tintin, Snowy and Captain Haddock travel half the world to unravel the mystery of the Unicorn. Chased by the pirate Red Rackham; TinTin, his dog and Captain Haddock (Andy Serkis) set off on a treasure hunt for a sunken ship commanded by Haddock’s ancestor.

Reviews: 

Yurda: I have to admit the movie was an awesome ride, humorous, fascinating and thrilling. This animated movie from Steven Spielberg and Peter Jackson is based on the characters created in 1929 by Belgian illustrator Hergé. I loved the music and my most favorite scene was “The Opera Scene”:) It’s definitely not just a movie for kids and feels like a you are in a video game.

Rufino: Completely enjoyed myself, and the family can, too — taking note of two things: it’s a bit light on plot and heavier on extravagant set pieces, and there is some violence to be seen (characters do engage in battle, and a few bullets do make their target). For adults, this is not as layered an experience as, say, The Incredibles or Wall-E, but as a thrill ride Tintin does its job with energy and precision. And as a dog lover, I found the most compelling character to be Snowy, Tintin’s clever Terrier. While gifted with seemingly human reason, Snowy moves and acts like a real dog, whether jumping from racing vehicles, outwitting evil henchmen or wandering through a Paris flea market.

 

Categories
Articles Cool and Fun Stuff Get informed and educated Pet Care

Pet Obesity Infographic, Sleep Survey from Pet365

Another excellent set of facts and diagrams made simple to follow, this great infographic is created and provided by the awesome team at PET365.co.uk

A treat here, another treat there, a little bit of dinner at late at night. Can’t resist that devoted look of your dog or cat? Friends and family like to feed your dog every time, and more than is needed? If you can’t say NO, you’d better start… pet obesity is on the rise! We’re all prone to giving one or two extra treats, which is fine, but there has to be a limit or you could be doing untold damage to your pet’s health.

Pictures say more than words. Here we go:

Pet Obesity
Pet obesity graphic produced by Matt Beswick for Pet365 – a UK stockist of dog jackets, collars and accessories. Click here to view the full post.

Also, Pet365 is doing some research at the moment into the sleeping habits of pet owners and have set up a survey. If you’ve got a couple of spare minutes would you mind taking a look? https://www.surveymonkey.com/s/petsleep Thank you!

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Adoption Advocacy and Activism Animal Stories Breeds Cool and Fun Stuff News Non - Profits Uncategorized

Raise Funds with Pure Gold – Celebrate Pets and Books

PackPeople is so grateful to have featured Holli Pfau and her wonderful book, Pure Gold – Adventures with Six Rescued Golden Retrievers (hear the interview here) last month, and we’re delighted to share with you a note from Holli about a great way for your shelter, humane society or rescue to raise funds:

“For every copy of the book that’s sold in bookstores during December, I’ll donate $5 to a shelter, humane society or rescue group designated by the bookstore.  And it’s easy to participate.  A group just needs to contact their local bookstore and ask them to stock Pure Gold.  Then send emails to volunteers, supporters and donors to generate traffic for the store and encourage sales.  (They might also invite donors to match my donation, to maximize the income.)  In January, the bookstore just needs to tell me how many copies were sold and who the beneficiary will be, and I’ll put a check in the mail.

Quick, easy and hopefully productive for the rescue group.  If the book isn’t already on the shelves, the store can easily order it and it will arrive in just a couple of days.

If anyone has any questions, please let me know.  Our goal is to raise funds for rescue work, so we’re happy to consult and advise.”

For inquiries, please visit www.puregoldbook.com to learn more about this excellent work, and contact Holli at publisher@puregoldbook.com

Thank you for sharing this offer, as well as your dedication, with PackPeople and our community, Holli! – Yurda and Rufino

Categories
Articles Cool and Fun Stuff Get informed and educated

Pet it Forward Updates:

Pet It Forward Expands To Major Cities Across The US
Website Helps Pet Owners Save Money By Booking Pet Care Online

We had the great pleasure to interview Jenna from www.Petitforward.org in July this year. We talked about her innovative online project and learned how dog owners can easily benefit from each other. Jenna expanded with Pet it Forward and offers here services in more areas. Here are the exciting news from Jenna:

New York, NY, November 21, 2011 – Pet It Forward (www.PetItForward.org) launched today in Boston, Philadelphia, Chicago, Los Angeles, San Francisco, DC, Miami, Dallas, Houston, Austin, Hoboken, and Jersey City.  Pet It Forward helps pet owners find caregivers they can trust, offers a seamless process for booking and paying for pet care online, and saves pet owners up to 50-100% off on pet care services, while making care givers more money.
Joining Pet It Forward is free and users get started by creating online profiles about their pets and themselves.  With Pet It Forward, pet owners have two easy ways to set up care appointments online. Users can book directly with individuals or companies or post a pet care request to find the right match in their area.  Through the appointment process, caregivers are provided scheduling details, reminders are automatically sent, and users can post reviews after each appointment.

 

Jenna Dreher, CEO of Pet It Forward, said, “Since our launch in the New York City area in April, Pet It Forward has grown rapidly and we’ve listened to our audience’s suggestions updating the site to make it more useful for pet owners and pet care providers.  We’re excited to see the site grow and move to new cities.”
Pet It Forward has put the power in the hands of pet owners, giving them the ability to find more affordable and trustworthy care for their pets, while at the same time helping caregivers make more money by increasing the number of appointments they have.  Pet It Forward is a win-win for pet owners and pet care providers.

 

About Pet It Forward Launched in 2011, Pet It Forward brings together pet owners, pet care professionals and boarding facilities interested in creating an eco-system of affordable and convenient pet-related services.  With Pet It Forward, users are presented unique ways to save money, make money, and even get pet care for free.  Pet It Forward helps pet owners find caregivers they can trust, offers a seamless process for booking and paying for pet care online, and can save pet owners up to 50-100% off on pet care services, while making care givers more money.  For more information, visit www.PetItForward.org.
Watch Jenna’s interview
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Advocacy and Activism Cool and Fun Stuff Interviews on packpeople.com No - Kill Movement

SharingPet – Help us save 1 million dogs in 2012

Sharingpet.org is a new social network for pets and the people who love them. The mission of Sharingpet is to transform and develop internet solutions to protect and improve the lives of animals – including an innovative virtual adoption platform.

This San Francisco-based project’s primary goal is to be one of the leaders in the no-kill movement, eliminating unnecessary euthanasia in U.S. animal shelters. As the catalyst of the online no-kill movement, using the power of social media, Sharingpet’s movement is known as “Save 1 Million More”.

We had the great pleasure to chat with co-founder Luis Cifuentes last week and learn about the mission of Sharingpet. It’s a great project we want to support and – truly encourage everyone to take action. Enjoy!

If you want to learn more about SharingPet.org’s movement #save1mMORE and virtual adoption, please watch this helpful video:

Web:
www.sharingpet.org

Twitter: @sharingpet

Facebook: Sharingpet

Fun and interesting websites Luis mentioned are:

PackPeople – YAY!

Alley Cat Allies – www.alleycat.org

Muttville  – www.muttville.org (check out our interview with Muttvile Rescue here)

Madonna of the Mills information about the movie at www.madonnaofthemills.com – PackPeople’s Blog entry about Madonna of the Mills

If you liked the interview please share it with your community by clicking the Facebook and Twitter icons at the bottom of this article or feel free to leave a comment. Thank you.

iTunes: Get PackPeople’s interviews as a Podcast! Free Download – Listen and enjoy when ever you want!

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Breeds Cool and Fun Stuff Lilly Recommends Product Reviews

Interview with Holli Pfau, author of "Pure Gold" – and a chance to win a signed copy!

Holli Pfau, a truly gifted writer and avid golden retriever lover, recounts the joys, challenges, and rewards of sharing her life with six rescued golden retrievers, each with a distinct personality that offers genuine love. One by one, Holli introduces readers to these remarkable dogs, from the wise Nikki to the abused but loving and energetic Chatter.

Holli’s new book, Pure Gold, is a tribute to her 6 rescued Golden Retrievers and the riches they brought to her life. Co-founder of a nationally recognized hospital program of animal-assisted therapy, Holli says her rescued and second-hand dogs have indelibly touched her life. Now she has made it her mission in life to support the efforts of those who save discarded dogs and help them find forever homes.

We had the terrific pleasure of talking to Holli last week on the phone. She shared with us her adventures, joys and challenges and insights into the world of agility as well as her innovative, effective hospital program.

Book Author Holli Pfau – Pure Gold by PackPeople

Book GiveAway Contest

As a very special bonus, PackPeople is excited to give you, our audience, a chance to win a signed copy of Pure Gold. After you’ve enjoyed the interview, please send us, in the comments section 100 words or less about a dog that has changed your life for the better or just “Like” us on Facebook, Tweet the article or Follow Us on Twitter. You automatically qualify by clicking the Like, Tweet or Follow Button, yes – it’s so easy! Then, a winner will be chosen by raffle on Friday, November 26. The winner will receive a free, autographed copy of this wonderful book!

Pure Gold – Adventures with Six Rescued Golden Retrievers

Web: http://www.puregoldbook.com

In addition to Pure Gold and PackPeople (yay!), Holli recommends:

Merle’s Door: Lessons from a Freethinking Dog by Ted Kerasote

Scent of the Mission: Love and Partnership with a Search-and-Rescue Dog by Susannah Charleson

Bones Would Rain from the Sky: Deepening Our Relationships with Dogs by Suzanne Clothier

The Dogs of Bedlam Farm: An Adventure with Sixteen Sheep, Three Dogs, Two Donkeys, and Me and anything else by Jon Katz

Spreading the word can help save lives! If you liked the interview please share it with your community by clicking the Facebook and Twitter icons at the bottom of this article or feel free to leave a comment. Thank you for making an impact!

iTunes News: Get PackPeople’s interviews as a Podcast!

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Categories
Cool and Fun Stuff Get informed and educated Pet Care

How a dog grows from just a couple of a cells to a walking, barking canine companion

We received this great infographic from pet365.co.uk this week and wanted to share the superb work of Pet365 with our community.

We love the way they approach their topic – pet365.co.uk spreads knowledge in a fun and entertaining way, with wonderful, easy-to-understand visuals. If you are interested in adding this graphic or the banner to your own blog or website, visit pet365.co.uk’s blog and get the HTML code, it’s free. High five and shake!

Puppy Development
Created by Pet365